CAREER EXPERIENCE:

​

VMLYR, Detroit, MI                                                                                                                                                                                                6/2021-Present

• Senior Content Producer (Agency of Record for Ford)

• Produced campaigns for all Ford channels including digital, social and broadcast

• Led initiatives while working remotely with both the client and my own internal team

• Worked closely with the public relations firm to produce two new vehicle launches

​

Leo Burnett Detroit, Troy, MI                                                                                                                                                                                11/2019-6/2021

• Senior Content Producer (Agency of Record for Cadillac)

• Led several national broadcast campaigns from start to completion

• Coordinated all operational, strategic, financial and client objections for projects

• Managed and mentored associate producers

• Orchestrated the implementation of new techniques for social content

​

McCann Detroit, Birmingham, MI                                                                                                                                                                      5/2016-10/2019

• Integrated Content Producer

• Worked closely with the business affairs team to develop project estimates

• Created production and post-production timelines

• Developed partnerships with new external vendors to increase agency roster

• Produced broadcast television and radio spots, as well as non-broadcast web content for clients including:                                                   GMC, ALDI, Bob Evans, Ameriprise, Priority Health and Michigan Economic Development Corporation

 

DP +, Farmington Hills, MI                                                                                                                                                                                     2/2014-5/2016

• Associate Producer

• Developed strong relationships with clients and vendors

• Created budgets and schedules for a variety of project types

• Produced broadcast television and radio spots, as well as non-broadcast web content for clients including:                                              Subway, Blue Cross Blue Shield of Michigan, Consumers Energy, Chrysler and St. John Providence Health System

 

4Seasons Global, PSM Group, Chicago, IL                                                                                                                                                          8/2013-12/2013

• Assistant Merchandiser

• Assisted clients on tours through the showroom to present and discuss products for retail purchase

• Took professional photographs of products and wrote descriptions for use in client catalogues and other advertising outlets

 

MSU Graduate Wellness, East Lansing, MI                                                                                                                                                        5/2012-5/2013

• Public Relations Intern

• Coordinated events for Ph.D. and professional students


• Set record high attendance at several annual events due to prominent social media presence and advertising

• Increased Facebook followers by over 50%

• Pioneered office use of permission-based marketing (Constant Contact)

• Selected and interviewed candidates before hiring replacement intern

 

SKILLS:

​

• Creative Vision

• Communication

• Organization

• Project Management

• Budget Creation

• Scheduling

• Pre-Production

• Post-Production